Sunday, November 2, 2014
Work of art
(Image by Jake Rowles.)
An original character like Louis Bloom deserves a unique marketing campaign. Nightcrawler got off to an innovative start, with Lou's video job search.
Traditional promotion (ads, interviews, articles) followed, but the US and UK twitter feeds, the US and UK Facebook pages, as well as the official site, dared to be different. There's even a tumblr.
There was a creative countdown to opening day:
How about an Anti-Hero Showdown?
Lou inspired reviewer art, as well. From The New Yorker:
And from his hometown press, Los Angeles Magazine:
Best of all, there are some great alternate posters.
From The Film Stage and aptly named designer Midnight Marauder:
And a sampling from ShortList Magazine:
Thank you to all the artists that worked on Nightcrawler, on set, on screen and online.
(More at the source. Posters above by Ben Holmes, Matt Needle, Paul Johnstone, Chris Malbon, Chris Thornley, Michael Lee-Graham and Rachael Sinclair.)