Trailer park

It's been a busy couple of days in the trailer park. Two different Everest trailers and a second Southpaw trailer premiered.

ETA: A short behind-the-scenes featurette for Everest:



So sit bad, relax and trailerize!



International trailer for Everest:



Domestic Everest trailer:



Southpaw #2: Shorter and less spoilery:



We also got three new posters. The second Everest poster rivals that Zodiac poster for the worst Jake-movie posters.





Southpaw is having some more fun with promotion. You can spar with Billy Hope:




Or you can go a different way:



But remember:

Billy Hope knows how to take a punch, but he also drops bombs. #Southpaw #Boxing #JakeGyllenhaal #Film

A video posted by SOUTHPAW (@southpawmovie) on Jun 3, 2015 at 1:38pm PDT

Work of art

(Image by Jake Rowles.)

An original character like Louis Bloom deserves a unique marketing campaign. Nightcrawler got off to an innovative start, with Lou's video job search.

Traditional promotion (ads, interviews, articles) followed, but the US and UK twitter feeds, the US and UK Facebook pages, as well as the official site, dared to be different. There's even a tumblr.



There was a creative countdown to opening day:









How about an Anti-Hero Showdown?



Lou inspired reviewer art, as well. From The New Yorker:



And from his hometown press, Los Angeles Magazine:



Best of all, there are some great alternate posters.

From The Film Stage and aptly named designer Midnight Marauder:



And a sampling from ShortList Magazine:









Thank you to all the artists that worked on Nightcrawler, on set, on screen and online.

(More at the source. Posters above by Ben Holmes, Matt Needle, Paul Johnstone, Chris Malbon, Chris Thornley, Michael Lee-Graham and Rachael Sinclair.)

Hard worker seeking employment

The first look at Nightcrawler:



And now the trailer:



I didn't know what to expect from this movie, but this is promising. Definitely a new look and a new vibe for Jake. I can't wait to see more. Maybe promotion is finally gearing up. A poster soon, perhaps?

Maybe they'll go minimalist:










I guess not :)

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This student travel school did some promotion of its own:



Actor Jake Gyllenhaal, Oscar nominee best known for starring roles in films like The Day After Tomorrow, Jarhead, and Brokeback Mountain, traveled with us on our Language Learning France program.

Jake is probably the same weight he is in Nightcrawler!

(Minimalist posters found at Minimal Movie Posters.

Double whammy

A new poster and a trailer for Enemy this week. The movie will be available February 6 on VOD and in U.S. theaters on 3/14. For now, enjoy the first look at the two Jakes:

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Adding some stills and on-set photos:

Prisoners and Enemy territory

Prisoners promotion moved across the pond to the UK. But Stateside, Warner Bros. is letting American audiences know who's number one:



Some photos from the Apple store event in London Monday. Hands on your knees, boys:



Jake seems skeptical:




I'll take it from here, Hugh:




I'm not crazy, I swear!



A short instagram video. And a youtube clip.

And a new poster, for Brazil.

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This is from TIFF, I think. You've heard some of this before from Jake, on how he went about creating his character. But the interviewer really gets into it, and so does Jake. Some funny, insightful stuff:



This interview is funny, because Jake gets lost in his own babble:

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In typical Jake Gyllehnaal fashion, during this onslaught of Prisoners promotion and goodness, we are goven the first official peeks at Enemy, poster, short scene and teaser trailer:





Enemy director Denis Villeneuve and star Sarah Gadon attended the San Sebastian Film Festival:



Oh, how nice it would have been to see Jake in that beautiful setting. A shame he did not go.

Some reaction to the film from Spain:

Late tweet: The Enemy is fantastic... The film every film student wants to make. Gyllenhaal is great... And a killer ending. Sleep tight.

Translated, from RTVE:

Little more can be said without spoiling Enemy for those who have not seen it. The plot development comes through shocks and and symbols, and makes you revisit the movie backwards, looking for some reassuring interpretation. Sexual desire and family are issues that weigh heavily on an atmosphere of unreal, yellow Toronto.

Virtually all the media, except those who were at TIFF last week saw Enemy for the first time at the screening last night. And it played well. In recollection, the film earns its structure and introspective, overwhelming aura. Nobody can deny the visual talent of Villeneuve, whether or not you like the movie.

According to this story, the movie was interrupted by applause several times, even though many caution that the film has to be seen and then absorbed. They also called Jake's performance "impressive."

Here's the Enemy poster in San Sebastian: